Marketplace Playbooks

Complete selling guides for major US online marketplaces plus e-commerce operations playbooks: platform overviews, entry requirements, registration walkthroughs, fees, selling tips and pitfall guides.

All (22)General Marketplaces (6)Vertical Marketplaces (10)Emerging Marketplaces (4)Selling Tips (2)Seller Pitfall Guides (0)

Marketplace Playbooks · General Marketplaces

US Marketplace Playbook #6: Facebook Marketplace — Zero-Barrier Local Traffic, But It Won't Feed Your Warehouse

Facebook Marketplace is America's lowest-barrier sales channel: free listings, no rent, zero fees on local pickup. Lao Mi breaks down onboarding, the fee math, and warehousing plans for three seller tiers.

2026-09-18

Marketplace Playbooks · General Marketplaces

US Marketplace Playbook #5: Costco — No Seller Dashboard, Only Buyers

Costco was never an open marketplace — it shut down Costco Next in August 2026. The only path is becoming a supplier and winning over buyers. The six-step process, wholesale math, and pallet-scale logistics.

2026-09-17

Marketplace Playbooks · General Marketplaces

US Marketplace Playbook #4: Target Plus — Invite-Only. Only Chosen Brands Get In

Target Plus is invite-only with SKU exclusivity and zero hijackers. How brand screening works, the 5–15% commission math, and the 24-hour dispatch logistics bar.

2026-09-16

Marketplace Playbooks · General Marketplaces

US Marketplace Playbook #3: eBay — Not Just Used Goods; Auto Parts and Collectibles Print Money Here

eBay is the marketplace where category choice decides everything. Fee breakdown, Top Rated Plus tactics, and logistics without an FBA equivalent, from a warehousing veteran.

2026-09-15

Marketplace Playbooks · General Marketplaces

US Marketplace Playbook #2: Walmart — Zero Monthly Fees, Lower Commissions, the Toughest Gate

Walmart is 2026's best value-for-money US marketplace: no monthly fee, lower referral rates than Amazon. The catch is application-only approval. Requirements, fee math, and WFS vs self-fulfillment covered.

2026-09-14

Marketplace Playbooks · General Marketplaces

US Marketplace Playbook #1: Amazon — Biggest Traffic, Heaviest Fees. Do the Math First

Amazon is the undisputed king of US ecommerce traffic — and the most expensive marketplace to sell on. Fee modeling, six-step onboarding, and FBA vs FBM fulfillment, from a 20-year warehousing veteran.

2026-09-13